services: cross-cultural consulting

In today's world, entering a new national market or market segment on the basis of the product or service alone is no longer sufficient. It is of equal importance that companies aiming to expand into new countries should have an acute understanding of the accepted forms of local business procedure, communications and social behaviour.

Our many years' experience in international business have given us a wide-ranging perspective which places us right at the heart of today's global markets. Our knowledge of the most diverse cultures informs every assignment we handle. The team of cross-cultural consultants is also on hand to provide market intelligence and advise on the cultural aspects of employing multinational staff, advertising, customer visits and product launches in new markets.